Distributor Information on Sob'r-K HangoverStopper & Detoxifier


  















2007 Sob'r-K and Sob'r-K Logo is a trademark of LifeStyle Marketing Inc.

 






















Selling Sob'r-K HangoverStopper is a great way for an individual(s) to make extra income. Once you set up an account the rest can be done with a phone call or email.

* If you are a college student this is an excellent opportunity to gain experience and earn money.

* If you are a homemaker this is an excellent opportunity to earn extra income on your time.

* If you are looking to start your own business but you need a great product and a low start up cost this is your product!

But to successful selling Sob'r-K you must be comfortable cold calling. If you don't know what cold calling is watch America Pickers on the History Channel. If you don't know how to cold call there are many books dedicated to this at your Public Library.

Note - We do not allow our distributors to sell over the Internet.






Disclaimer -- The information and procedures contained on this site are based upon research and are not intended as a substitute for consulting with your physician or other health care provider. We are not responsible for any adverse effects or consequences resulting from the use of any of any suggestions, preparations, or procedures discussed in this site. All matters pertaining to your physical health should be supervised by a health care professional.

These statements and these products have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any diseases.


Are you or do you know someone who wants to make extra income? Sob'r-K HangoverStopper is fun and unique product that almost sells it self. This is an excellent opportunity for individuals to start their own company.

Many of our Independent Distributors make thousands a month working part-time. It is easy, order Sob'r-K HangoverStopper at our distributor price level and sell it to local liquor stores and bars. Once, you get the initial sale all you have to do is periodically service the account and cash your checks. Note - we DO NOT sell to main stream stores such as Walmart, Walgreens etc.,. we only sell to independent sales people.

You must be a self starter and not afraid to walk into a business and ask to speak to the person who is authorized to buy. Once, you make the sale you must follow up and make sure Sob'r-K HOS is on display and all the employees know about the product. Your real money will come from the repeat sales

THE PERCENTAGE OF US CONSUMERS THAT DRINK ALCOHOLIC BEVERAGES - 54%. Out of the 140 million Americans that drink alcoholic beverages, 101 million American’s drink on a regular basis.

Our sales representatives’ primary markets are independent bars and liquor stores. Our success is based on bars and liquor stores success in marketing our products to their customers. We are commented to develop new market display tools assist in marketing our product line.

DRINKING PLACES Primary Targets:

LIQUOR STORES IN THE UNITED STATES - 212,000

BARS AND DRINKING ESTABLISHMENTS IN THE UNITED STATES - 127,000

TOTAL PRIMARY TARGETED MARKET

Secondary Markets:

Drug Stores
Merchandise and Impulse Stores
Gas Stations
Tobacco Stores
Alcohol Trade Show and any events with a drinking theme

  • Our most successful distributors only market to independent outlets. These outlets are usually run by the owner who can immediately make a buy decision, hence, saving a return trip to meet with the decision maker. Since, the largest expense to the distributor is transportation it is very important for the distributor to maximize the efficiency of calling on new customers. A distributor should call on new customer while they are servicing established customers.


DISTRIBUTION

  1. Once an ISR sets up a customer account with corporate, the Independent Sales

Representative (ISR) will receive:

  1. Commission from sale
  2. ISRs may receive all sales leads for their area.
  3. ISRs will be responsible for the following:
  4. Answering Product Questions
  5. Distribution of Advertisement
  6. Informing distributors or retailer of new promotions
  7. Passing on concerns for distributors and retailers to Corporate
  8. Taking Orders and Delivering Products

Our most successful ISRs after they make the initial sales will follow-up with their customer. They make sure our product is in a good location; help educate employees and make sure any advertising aids are in place.

ADVERTISING

The bulk of our advertising is done on the internet. We do not allow any of our ISR to sell our product(s) on the internet with out our approval.

We do provide display boxes, posters and table tents to our ISR at our cost.

Sob'r-K Hangoverstopper has been written up in several main stream media. This is information is on our website and we encourage our ISR to use it.

Our most successful ISRs create their own advertising kit to fit their market. Example - one of our ISR's created refrigerator stickers to place on the beer cooler informing the customers that Sob'r-K is avail available at the counter and another distributor had a connection in the local paper and was able to get discount advertising.


SELLING SOB’R-K HANGOVERSTOPPER

We encourage our sales representatives to use the CODS approach to selling Sob’r-K.

COMMUNICATION Sob’r-K is a new solution to an old problem. Like any new product there is some educating of the customers.

-- As Zig Ziglar states in the book Ziglar on Selling “I strongly encourage those in the world of selling to deal with a product or service they CANNOT help talking about.”

OBSERVATION Observe everything around you. You will notice customers everywhere. Everybody either drinks or knows someone who does. You should network with other salespeople and watch for new outlets. Results follow effort when the effort comes from a competent, confident salesperson.

DEDICATION You must be committed in selling Sob’r-K. Selling Sob’r-K can be the best paying hard work in the world or it can be the poorest paying easy work in the world.

SERVICE

Once you make the sale, you must follow up. Your income and fortune will be made on your repeat sales. Use your hard earned sale to generate new sales. Every sale should lead into ten new leads.

THE SALE

After you found a lead, use the POGO (Person, Organization, Goal, and Objection) method for making the sale.

PERSON Learn your customer. Keep it brief, warm, sincere and friendly. Ask questions such as; how did you get into the liquor industry? What your favorite drink? DO NOT talk about yourself.

Organization Spend 75 percent of the time talking about your customer's organization and 25 percent talking ours. Ask about the organization’s plans.

Goals Find out what the short and long term goals of the person and the organization.

Objections Use your customers' objections to lead into your close. If a customer is not objecting or raising questions, either they are ready to close or they do not have the need.

HANDLING OBJECTIONS & REJECTION

Objections are part of sales. A good sales person will practice handling objections. If you run into an objection that you can not answer, write the objection on the purchase order and tell the customer you will get back to him with the answer. Most important is for you to remember, that a customer objection is a sign that he or she is interested in the product.

  1. Customer -- I will have to think about? Sales Person -- Just for my own information what is your concerns? (This should keep the sales presentation going so you can find out what he or she is really worried about.)
  2. Customer -- I am worried about the liability. Sales Person Should Ask -- Ask what liability they are worried about? A. If they are worried about that the appearance they are promoting drinking and driving. Sale Person Response -- As you see, our package states “DO NOT DRINK AND DRIVE." When you give a drink to a customer do you give him or her anything with the drink that states they should not drink and drive. If anything, by you giving this product will help protect you. You are giving them something that will not only help them get up the next day but you are giving them something that states that they should not drink and drive. If the customer is worried about selling drugs. Sales Person Response -- Sob’r-K is NOT a drug and it's all natural.

    NEVER LEAD WITH PRODUCT! LEAD WITH THE NEED.
  3. Customer -- We have no counter space. Sales Person -- I can sell you them $1 per package you can put Sob’r-K or place it on an I-Hook, (close sale) how many packs do you want to start?

Customer -- We don’t have to time to train our employees on how a new product like Sob’r-K works. Sales Person -- I can help you with that, (close sale) what day would you like me to come?

Feed your ego or feed your family. DO NOT try and out do your customer. If they say they can drink a case of beer at a time, DO NOT tell them you can drink two.

Customer --Ya, this stuff never works. Sales Person -- Tell you what if this doesn’t work, we will refund their money (show them the guarantee). 

Customer -- I don’t have the authority to buy. Sales Person -- Ask them who has the authority and how you can get hold of them and try to schedule an appointment. (Use this person as a reference to break the ice with your new target)

REJECTION

Remember every rejection is one closer call to a sale. After being rejected give yourself five minutes to recall what went wrong and what you can do (if anything) to improve your next sales presentation. Remember in the U.S. they're are 140 million customers that consume alcohol on a regular bases.

The Q.U.I.E.T. Method of Handling Objections. When you get an objection, you pause and think Q.U.I.E.T.

Begin your response with a question
Understand the objection.
Identify the objection.
Empathize with the customer.
Test the objection (to prove if it's real and that you can eliminate the customer’s concerns and improve the chance of making the sale.)

“Look sharply and you will see opportunity; for she is blind. She’s not invisible” -- Fracis Bacon

CLOSING THE SALE

A sales person that can not close a sale is not a sale person. Closing the sale is the most important part of your presentation. A sales person that waits to long to close may lose the sale. There is no sure rule to do a closing. Closing can be done at anytime. Listen to your customer verbal and body language for signs to try and close. If you are waiting for a customer to say, “I want to buy” you may be losing many opportunities. The following are some closings that WORKS!

How many can I put you down for?
Do you want custom printing?
Do you the 40 count display box or just packs?
Is this cash or charge?
When can I deliver your order?
If you order now you will be entitled to a first time promotional discount.
Do you want the box on Monday or Wednesday?

A.F.T.O. ALWAYS ASK FOR THE ORDER

The successful sales - Start the close with the sale call by using your order book. Fill in the order as you work through your presentation.

Why should you sell Sob’r-K?
Economic enhancement.
You will help people.
It’s inexpensive.
It’s patented and trademarked.
It’s a fun and exciting industry.
As long as you're going

The product is YOUR FUTURE.

Why should retailers sell Sob’r-K?

Make money.
Their customers will remember the good time they had the night before instead of waking up feeling sick.


Why will people buy Sob’r-K?

BECAUSE THEY WILL WAKE UP THE NEXT DAY FEELING GOOD

DEALING WITH IRATE PEOPLE

HEAR THEM OUT, BE PATIENT, BE TACTFUL, EMPATHIZE, ACKNOWLEDGE THEIR IMPORTANCE ARTICULATE YOUR RESPONSE SLOWLY, QUIETLY, AND CAREFULLY. NEVER GRANT THEM PERMISSION TO CONTROL YOU!

  1. I.S.S. -- KEEP IT SIMPLE AND STRAIT

  2. An old Arabian Proverb, “All sunshine can make for a very large desert.”

    WHY DO PROSPECTS SAY NO:
  • NO NEED
  • NO MONEY
  • NO HURRY
  • NO DESIRE
  • NO TRUST


"WHAT I DO BEST is share my enthusiasm." - Bill Gates

10 WAYS TO PROJECT YOURSELF AS A WINNER

  1. Project a positive aspect of yourself.
  2. Project a positive self image.
  3. Project a positive self motivation.
  4. Project a person with self goals.
  5. Project a person with self control.
  6. Project a person with self discipline.
  7. Project self esteem.
  8. Project yourself beyond yourself.
  9. Be honest with yourself and other.
  10. Communicate with yourself and other.


“Winners make it happen -- losers let it” Donald Trump

5 WAYS TO ACQUIRE WEALTH

  1. BE BORN INTO IT
  2. INHERIT IT
  3. WIN IT
  4. WORK YOUR WAY UP AN ESTABLISHED COMPANY
  5. JOIN A NEW COMPANY-- THAT HAS NEW PRODUCTS


ACTIVATED CARBON USED AS A HANGOVER REMEDY

Background

The first recorded use of activated carbon in medical application is dated back to 1550 B.C. The Egyptians used a crude form for medical and spiritual application.

In the mid 1800s Graham and Hoffman did a study on how strychnine could be removed from ale by sending the ale through a carbon filter.

In the 1908 Sears Catalog was an ad for Braggs Vegetable Charcoal.

Activated carbon is currently used in air and water filters, and filters for removal of congeners in liquors (congeners are substances found in liquors that causes hangovers).

Present day activated carbon can be found as antidotes for drug overdose, poisoning, snake bites; and is used in products for intestinal gas, bad breath, diarrhea, and ulcers.

Use

Since activated carbon can stick in the throat and granular or tabulated activated carbon is less effective than powder, it is best to disperse activated carbon as a powder sealed by a gelatin capsule or in a liquid slurry. A liquid slurry activated carbon is used in hospital emergency rooms for victims of drug overdose or poisoning.

Activated carbon is harmless and is indefinitely potent as long as it is kept in a closed container. The maximum dose of activated carbon is 120 grams.

Sob’r-K HangoverStopper How It Works.

Sob’r-K works much like a filter, filtering out the impurities (congeners) from beer, wine or spirits before getting absorbed into consumer's body. It's the congeners that cause a hangover not the alcohol. It is also the congeners that give the liquor the distinct flavor that people enjoy.

Sob’r-K HOS fills the millions of small villa in the stomach and small intestine, as the alcohol is being passed though the consumer's system, the Impurities/congeners are collected in the pores of the activated carbon. As the consumer sleeps, the body than passes the collected congeners through it.

By removing the congeners, the person is removing the substances that cause hangovers.

Spirits such as vodkas have fewer congeners and generally produce less of a hangover when consumed in equivalent amount. Typical hangover symptoms include headache, halitosis (bad breath), thirst, gastric irritation, fatigue and dizziness

Sob’r-K is packaged in a six pill, resealable foil package and 60 ct. bottles. Each pill contains 350 mg of activated carbon. The consumer (for best results) should take two pills prior to drinking, two pills during and two pills after. For more than five drinks the consumer should take two pills for each additional two drinks.

Summary

Because of modern science our product Sob’r-K is scientifically engineered and tested to relieve hangovers. Though an amount of ethanol is collected in the activated carbon and Sob’r-K may reduce the blood alcohol level up to 40% we do NOT market Sob’r-K for this purpose.

We only market Sob’r-K™ as a remedy to hangovers. We believe if a person drinks they should not drive. We forbid any association with using any of our products as a sobering agent.

Sob’r-K™ is NOT a drug. We market Sob’r-K as a natural food supplement and we make no claims except for what is stated in our patent.

Sob’r-K is marketed under The 1996 Natural Food Act. 11.